Publications

Publications & talks

Things I've published or spoken about.

Publications

• The Text on the Creative: An Under-Exploited Ranking Modality for Short-Form Video Ads

  RecSys 2026, Industry Track · first author

  Work from my time on Instagram Ads Ranking at Meta, on using on-screen text as a ranking signal for short-form video ads.

Talks

• Labelling Sparse Data at Scale using Vector Search

  Invited talk · Snap ML group · August 2023

  The active-learning and vector search system I built at ZEFR.

• Predicting Cyclone Damage from Geospatial Imagery

  Invited talk · GeoPython 2020

  Siamese change-detection research from my time at UIUC.